The president-owner of Puteri Indonesia are The Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo and Princess Putri Kuswisnuwardhani.
The pageant was established in 1992 and is considered as the oldest national beauty pageant in Indonesia, with the first Puteri Indonesia being Indira Paramarini Sudiro who was crowned as Puteri Indonesia 1992 and won Miss ASEAN 1992 title.
Where Puteri Indonesia 1996, Alya Rohali was held her title for the longest reign in the pageant history, from 1996 to 1999.
Puteri Indonesia was started to choose the winner for Miss Universe in 1993, but by 1996, the winner was forced to withdraw from competing at the Miss Universe pageant by the former First Lady, Mrs. Tien Suharto who was the wife of the late second president of the Republic of Indonesia, Suharto.
Puteri Indonesia winner was again sent to the Miss Universe, Miss International and Miss Supranational, after receive a big supports and permissions from Megawati Soekarnoputri who was chosen as the first-ever Female President of Indonesia. Since then Puteri Indonesia pageant was held consecutively every year and the winner was sent to the International Beauty pageants, started with Artika Sari Devi Kusmayadi who was representing Indonesia at the Miss Universe 2005 in Thailand, following with Rahma Landy Sjahruddin at the Miss International 2007 in Japan, Alessandra Khadijah Usman at the Miss Asia Pacific World 2011 in Chile and later on 2013 Cokorda Istri Krisnanda Widani was competed at the Miss Supranational 2013 in Belarus.
« Indonesian Pageant-Lover » gave their support as the candidates competed on the Puteri Indonesia final coronation night.
The Puteri Indonesia pageant is traditionally held in March, alongside the celebration for International Women’s Day. Puteri Indonesia is held annually to crown 3 main winners, namely Puteri Indonesia (Miss Universe Indonesia), Puteri Indonesia Lingkungan (Miss International Indonesia) and Puteri Indonesia Pariwisata (Miss Supranational Indonesia); each will represent Indonesia in their respective international beauty pageant.
Puteri Indonesia Organization is widely supported by the President and Cabinet of the Republic of Indonesia.
In 2019, Joko Widodo announced the Puteri Indonesia as « National Intangible Cultural Heritage of Indonesia », which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness. Generally, the final coronation night of the pageant was annually broadcast on Indosiar, but the 2007 and 2019–present edition was broadcast on SCTV, which means both of SCM Network Televisions is the official broadcaster of Puteri Indonesia.
Note that the year designates the time Puteri Indonesia has acquired different particular pageant franchises since its beginning.
- Miss World (2005)
- Miss Grand International (2013, 2016–2017)
- Miss Asia Pacific World (2011–2012)
- World Miss University (1995)