To gain participation in Reina Internacional del Café, a coffee producing country needs a local company or person to buy the local rights of the competition through a franchise fee. The fee includes the rights of image, brand and everything related to the pageant. 

Usually a country’s candidate selection involves pageants in the nation’s local subdivisions, where local winners compete in a national pageant, but there are some countries who opt for an internal selection.

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Prior to the coronation night, all the contestants compete in a preliminary round of judging (called the « Preliminary Competition »), and also compete in a preliminary interview round in a one-on-one meeting with each individual judge (mostly closed-door sessions).

During the final night, the candidats are judged in a fantasy costume round to highlight the cultures and strengths of her countries. The other round is in evening gown. In this way they showed their poise and elegance.

All finalists (Top 5) must answer to the jury’s question about her motivation to be the Reina Internacional del Café.